MULTIDISCIPLINARY BRAND & CREATIVE DESIGNER
WILSON
R. KABAYA
I build visual identities and creative experiences that work across print, physical production, web and digital.
My work has taken me across branding, design, production, web and digital communication, and that experience shaped how I think about Huelensa today. A brand lives in what people see, what they interact with, what they remember and how easily they can find it.
STATUS: AVAILABLE FOR GROWTH OPPORTUNITIES – LINKEDIN ↗
The full
creative workflow.
My skillset spans the journey from developing a brand and designing its visual language to preparing physical production and building the digital platforms around it.
Branding
Building the visual foundations that make a brand recognisable and consistent.
Design
Creating visual communication for brands, campaigns, publications and digital platforms.
Production
Taking artwork beyond the screen and preparing it for real-world application.
Web
Designing, building and managing websites with a strong focus on brand consistency.
Digital
Extending brands into the channels where people discover, interact and communicate.
Tools I work with
Adobe Illustrator · Photoshop · Premiere Pro · WordPress · Google Analytics · Search Console · Google Tag Manager · AI creative tools
About me
I’m a multidisciplinary Brand & Creative Designer based in Kenya, working across branding, graphic design, print production, web and digital communication.
What sets my work apart is following it the whole way through from an idea, into design, into production-ready artwork, into a physical or printed result, and into the digital presence built around it.
I work primarily in the Adobe Creative Suite, build and manage in WordPress, and bring AI-assisted tools into the workflow where they speed up ideation and production without replacing craft.
SELECTED WORK
A selection of work I’ve designed, built, shaped, and brought to life, from brands and websites to SEO, visual communication, and digital experiences. This is where ideas became real work.
Humphrey Muchuma
Inua AI CEO & Quantum Synapse Founder
Humphrey Muchuma
I work across the full communication ecosystem, translating political messaging, public engagements, and activities into clear, consistent, and engaging visual content while building a cohesive public-facing digital presence. My role spans strategy, creative direction, content, digital communication, and brand execution across various digital platforms.
Humphrey Muchuma | Digital Presence & Visual Communication | Public Figure
A long-term visual communications project involving the development and management of a consistent public-facing brand across digital and physical platforms. My work has covered visual identity, social media creative, photography and video content, website development, campaign graphics, audience communication and day-to-day digital content.
What I worked on
- Visual identity and creative direction
- Facebook, Instagram, X and WhatsApp content
- Campaign graphics, posters and social creatives
- Photography, video and short-form content
- Website design and WordPress development
- Website management and content updates
- Google Analytics, Search Console and Tag Manager
- SEO and digital presence
- Event and community communication materials
- AI-assisted creative workflows and content production
My Role
I have been involved across the creative workflow, from developing visual concepts and producing day-to-day content to managing the website and maintaining consistency across digital channels. The project has given me practical experience working with a high-volume, public-facing brand where visual consistency, speed, clarity and audience engagement all matter.
GeoEdge Land Surveyors
I handled the end-to-end digital presence for GeoEdge Land Surveyors, including designing and developing the website, creating visual assets, structuring service content, implementing SEO, and optimizing their Google Business Profile.
I was responsible for turning their technical surveying services into clear website content, professional visuals, and a stronger online presence, from the initial digital structure through to ongoing optimization and communication.
GeoEdge Land Surveyors | Digital Transformation
I led the digital and visual communication work for GeoEdge Land Surveyors, covering:
- Website design & development
- SEO & search visibility
- Google Business Profile optimization
- Graphic and visual design
- Service presentation & content
- Digital brand communication
I translated GeoEdge’s technical surveying services into a professional, accessible, and search-focused digital presence, helping the brand communicate its expertise more effectively online.
Hopa Frier Academy
This project reflects my approach to identity design: creating not only a visually strong logo, but a practical brand asset that is properly prepared for real-world use across multiple mediums.
I developed the logo identity for Hopa Frier Academy, creating a professional and versatile school mark designed to work consistently across both digital and physical applications.
The project went beyond the initial logo design. I prepared a complete set of production-ready brand assets in multiple formats, ensuring the identity could be used across different platforms, print materials, signage, digital media, and school merchandise without compromising quality or consistency.
Deliverables included: Adobe Illustrator (AI) source file Scalable Vector Graphics (SVG) High-resolution PNG JPG format Print-ready PDF Embroidery-ready logo files for branded apparel and school merchandise
The final asset package gives Hopa Frier Academy a flexible and future-ready logo system that can be reproduced cleanly across everything from digital screens and documents to uniforms, embroidery, signage, and printed materials.
Huelensa
I have built the business and its digital presence from the ground up, developing its visual identity, website, service structure, content, SEO and overall brand direction. My work extends from WordPress development and UI/layout design to graphic design, print, signage, branded merchandise, content creation, social media and digital analytics.
I have worked on Huelensa from day one, helping shape it from the ground up. My role has covered brand strategy and identity, graphic design, print and production, signage, embroidery, branded merchandise, web design and WordPress development, UI/layout design, content creation, social media, SEO, Google Analytics, Search Console and Google Tag Manager. I have also worked on Huelensa’s website structure, service positioning, visual direction, digital presence and overall brand experience, while preparing creative work for both digital use and physical production. Huelensa has been a practical space for me to apply and connect my skills across branding, design, production, web and digital communication.
WEB & DIGITAL
Built & Maintained,
not just designed
Alongside identity and print, I design and manage WordPress websites from layout and content to search visibility and ongoing upkeep.
EXPERIENCE
Built through practice.
Expanded through responsibility.
My work has grown from hands-on graphic design and print production into a multidisciplinary practice covering branding, web, digital marketing, content and communication. Today I work across businesses and organisations, often connecting the visual, physical and digital sides of a brand.
Founder · Brand & Creative Designer
Founded Huelensa to bring together branding, design, production, web and digital communication. I build the brand, website, content, SEO and service architecture while continuing to deliver creative and production work for clients.
Brand & Digital Consultant
Work across the company’s digital presence and communication, including website management, digital content, social media, search visibility and Google Business Profile development.
Digital Marketing & Communications Supervisor
Manage digital communication across Instagram, Facebook, TikTok and WhatsApp, alongside websites and online publishing for Humphrey Muchuma and associated foundations. I also cover events through photography and video for live and post-event content.
Graphic Designer · Web Developer · Production Consultant
Continue to consult while bringing together design, web development and physical production. Work spans company profiles, websites, social media, merchandise, signage, branding and print production.
Digital Marketing & Web Consultant
Helped establish the company’s digital footprint while it was growing, working across its website, Google Business Profile and more than seven social media accounts. The role connected its website, social channels and local search presence into a more coherent digital ecosystem.
Digital Marketing & Web Consultant
Supported digital marketing, web development and social media direction across a large online presence of more than twenty social media accounts, providing advice and creative input across platforms.
Graphics Designer & Branding
Built a strong hands-on foundation in professional graphic design, branding, print and production while also contributing to social media and website management. The role connected creative design with the practical realities of physical output.
Video Captioner
Created accurate, synchronised captions and transcriptions for video content, maintaining quality, spelling and grammatical standards.
Illustrations Designer
Worked on interior design concepts through illustration, patterns and graphic elements, developing detailed visual solutions for interior projects.
I don’t only design the thing. I work across the system around it.
Design · Digital · Production · CommunicationMy current work is largely contract and consultancy based. As systems have become streamlined, I continue supporting clients remotely and on demand while building Huelensa as my own long-term creative practice.